I run August SEO, a local marketing agency in Spokane. Sooner or later every client asks me the same thing: which of this is actually making my phone ring?
Call tracking answers it. The catch is who it's priced for. The well-known tools are built for big agencies on big retainers, so they charge by the number and by the minute, and the parts you wanted cost extra. For a shop my size that meant eating the cost on every account, or adding a line to a plumber's invoice and watching him look at me like a madman.
So I built the version I needed. It does the part that matters, which is telling you where each call came from and letting you hear it, and it skips the rest. If you can change the phone number on your Google profile, you can run it.
$19 a month is a number I can absorb for a client or pass straight through, and nobody looks at me funny. August SEO runs its own calls on it too.